2015/03/11
in You, us and others
by @jonkepa

5 steps to design success

(Abbreviated version. Original article by Joseba Attard found here). 1. Find out who the boss is? Find out who makes the big decisions as they will be best placed to carry the corporate vision and to understand the brand personality, which is essential to successful design. Pin-pointing brand character traits early on will help give you direction and strategy.   2. An eye for detail Don’t cut corners. Take your time and cast a keen eye over the tiny details. Watch out for typography basics like font pairing, leading, kerning and tracking. Make sure your resources are all licensed so that you don’t run into legal issues. Zoom right in on vector work to correct minor errors. Use grids and calculate margins and distances between design elements correctly. Check spelling & grammar and make it a habit to proof-read emails before sending them.   3. Capture the vision Once you capture a project’s vision and resonate with the task at hand, you are more...

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emun brand repositioning
2013/06/21
in Basque, language and culture, Colleagues and workers rights, Training and local business
by @jonkepa

EMUN brand repositioning

The EMUN cooperative was founded in 1997 with the aim of promoting the Basque language in the workplace. 15 years on EMUN's portfolio of services has diversified to include and cover language, culture, immigration and social inclusion. Consequently, EMUN approached di-da to develop a communication plan that would enable EMUN to make the significant step of strategically positioning itself as the leading consultancy in its field, and we of course, were happy to help. [vimeo_video id="68697078" height="" width=""]   Brand Audit We conducted an in-depth brand audit that led to clear and concise conclusions. From a competitive point of view, EMUN has key distinguishing characteristics: they are the market leaders in Basque language strategies and they live and breathe Basque culture and social inclusion. They have a strong brand image shaped by an approachable personality and in turn, companies are ready to invest in contracting EMUN to offer specialised training. From an identity perspective EMUN is seen as...

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