bidebusa01
2013/05/22
in
by @jonkepa

Bide!

Project title: A right of way  |  Client: Gernika Town Council |  Date: 2011 Gernika-Lumo Town Council contacted us to help launch a new local bus service. Our first task was to research who would use the service and to consider the way-finding and information points in each neighbourhood. We then set to work on the naming, the logotype, the advertising campaign, signage and bus design. The slogan “Bide busa” is a play on words. Bide in Basque means “the way” but in Gernika, it can also mean “necessary”. This is a “necessary bus service”....

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virginiawoolf02
2013/05/22
in
by @jonkepa

Virginia Woolf

Project title: A school we can call our own  |  Client: EUDEL |  Date: 2012 EUDEL, an official association of Basque town councils, launched a school specialising in empowering women at work in politics. They named the school after the author Virginia Woolf, and we developed a logotype using the initials V and W, joining them together in an embrace. [flexislideshow pageid="" lightbox=false lboxtitle=false slideshowtitle=false]...

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2013/05/22
in
by @jonkepa

Leabrio Precision Moulds

Project title: A logotype that fits the mould  |  Client: Lebario |  Date: 2012 Corporate identity redesign for Lebario, leaders in the design and production of large scale precision die-cast moulds for aluminium and magnesium injection. ...

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2013/05/22
in
by @jonkepa

Workers unite!

Project title: Workers unite!  |  Client: ELA trade union |  Date: 2013 In the current period of economic crisis where workers rights and conditions are increasingly being eroded, the message from the ELA Trade Union at its 13th Congress was to call upon all workers to come together to defend their rights. We encapsulated this message in a single Basque word that in turn challenged people to take part in the movement: Lankidetu! In English it translates as “workers unite” or “let’s work together”. This slogan formed the foundation of the branding that also involved art-directing and producing multimedia and audiovisual resources, posters and publicity material as well as the stage and set design for the congress that was held in the Euskalduna Palace in Bilbao. [flexislideshow pageid="" lightbox=false lboxtitle=false slideshowtitle=false]...

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2013/05/22
in
by @jonkepa

A ‘Basqueshake’

Project title: A "Basqueshake"  |  Client: AEK |  Date: 2013 Branding for the 18th Korrika, a national campaign that promotes the use of the Basque language. Taking into account the current socio-political situation in the Basque Country, the organisers of this , AEK, wanted to send out a clear message that challenges Basque people to participate actively in keeping the language alive. For the naming, we chose to use a play on words to come up with “Eman Euskara Elkarri”. In Basque it is a subtle hint at a handshake, replacing the word “hand” for “Basque”. A Basqueshake if you like, that is passed on from one person to another, strengthened by the symbol in the logotype and synonymous with the act . The illustration that we designed features many different elements of Basque culture and in particular, ones that are unique to the Korrika event. ...

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