2015/03/11
in You, us and others
by @jonkepa

5 steps to design success

(Abbreviated version. Original article by Joseba Attard found here). 1. Find out who the boss is? Find out who makes the big decisions as they will be best placed to carry the corporate vision and to understand the brand personality, which is essential to successful design. Pin-pointing brand character traits early on will help give you direction and strategy.   2. An eye for detail Don’t cut corners. Take your time and cast a keen eye over the tiny details. Watch out for typography basics like font pairing, leading, kerning and tracking. Make sure your resources are all licensed so that you don’t run into legal issues. Zoom right in on vector work to correct minor errors. Use grids and calculate margins and distances between design elements correctly. Check spelling & grammar and make it a habit to proof-read emails before sending them.   3. Capture the vision Once you capture a project’s vision and resonate with the task at hand, you are more...

Continue Reading
portada
2015/03/03
in You, us and others
by @jonkepa

Guerrilla branding: how to make it worthwhile

[vc_row][vc_column][vc_column_text]Over the last few weeks, we've been looking at different examples of guerrilla branding, a highly effective technique that can be employed to connect objects or products with a consumer.[/vc_column_text][vc_images_carousel images="5974,5971,6030" onclick="link_no" custom_links_target="_self" mode="horizontal" speed="5000" slides_per_view="1" autoplay="yes" hide_pagination_control="yes" hide_prev_next_buttons="yes" wrap="yes" img_size="540x337"][vc_column_text]However, when you want to convey something intangible or abstract, the communication needs to be more imaginative, for example, creatively making use of public spaces and places as part of a marketing campaign.[/vc_column_text][vc_images_carousel images="5980,6021,6015" onclick="link_no" custom_links_target="_self" mode="horizontal" speed="5000" slides_per_view="1" autoplay="yes" hide_pagination_control="yes" hide_prev_next_buttons="yes" wrap="yes" img_size="540x337"][vc_column_text]Increased creativity results in increased interaction with the consumer, leading to effective communication. The results are all the more impressive when everyday objects connect with a particular product or service.[/vc_column_text][vc_images_carousel images="6027,5983,5986" onclick="link_no" custom_links_target="_self" mode="horizontal" speed="5000" slides_per_view="1" autoplay="yes" hide_pagination_control="yes" hide_prev_next_buttons="yes" wrap="yes" img_size="540x337"][vc_column_text]In the same way that poetry inspires copywriting, cinema and photography the advert, guerrilla branding is fed by street art and communication.[/vc_column_text][vc_images_carousel images="5989,5992,6018" onclick="link_no" custom_links_target="_self" mode="horizontal" speed="5000" slides_per_view="1" autoplay="yes" hide_pagination_control="yes" hide_prev_next_buttons="yes"...

Continue Reading
booksorientation
2014/02/05
in You, us and others
by @jonkepa

Top-down VS Bottom-up

By: Joseba Attard  |  Source: www.joseba.co.uk When I moved to the Basque Country from the UK to continue my work as a graphic designer, one of the things I noticed was that the text orientation on the spine of books differs between the two countries. In the UK (and the US), the generally accepted standard is to set the text from "top-to-bottom" whereas in most European countries, the tendency is the opposite (bottom-to-top). Which way is correct? Friends often mock me here saying that the English always do things "the wrong way around" - we drive on the 'wrong' side, our hot and cold taps are the 'wrong' way round, our meal times all over the place, even the way we write the date is put into question. However in this case I think that the UK designers have got a point. One of the main reasons for orientating text on a...

Continue Reading
2014/02/01
in Leisure and education
by @jonkepa

Communication talk at Ibaizabal School

Secondary school students from the Ibaizabal school in Durango were faced with the challenge of designing posters and leaflets that would be used to promote five different theatrical plays that would be performed in the Plateruena theatre during February. Design is something quite foreign to a lot of these students and so di-da was invited to help them out. Nagore Txintxurreta prepared a special workshop consisting of both theory and pratical exercises, in order to get the students thinking about communication, that would in turn help them when they get to the design process. During the theory process, Nagore got the students to realise that communication needs to be well thought-out and consistent across all its implementation. Students looked at how information is received, how the message that is being communicated needs to really hit home, and at the various elements that contribute to a successful message: typography, colour, format,...

Continue Reading

Cookien erabilera

Webgune honek cookieak erabiltzen ditu nabigazioa errazteko eta hobetzeko. Nabigatzen jarraitzen baduzu, cookieen erabilera onartzen duzula ulertuko da.

ACEPTAR