Guerrilla branding: how to make it worthwhile

Over the last few weeks, we’ve been looking at different examples of guerrilla branding, a highly effective technique that can be employed to connect objects or products with a consumer.

However, when you want to convey something intangible or abstract, the communication needs to be more imaginative, for example, creatively making use of public spaces and places as part of a marketing campaign.

Increased creativity results in increased interaction with the consumer, leading to effective communication. The results are all the more impressive when everyday objects connect with a particular product or service.

In the same way that poetry inspires copywriting, cinema and photography the advert, guerrilla branding is fed by street art and communication.

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