Campaign slogan: Euskahaldun!  |  Client: AEK euskaltegiak |  Date: 2014-2015

di-da has had a very active role in branding the latest Korrika campaign: creating the slogan “Euskahaldun!” and its message, the brand identity, the consumer touchpoints, graphic design, as well as the idea and creative direction for the promotional video, the music video and the feature length documentary. All flowing from one intensive weekend spent in a disused paper factory in the heart of Bilbao’s urban backstreets.

This campaign’s message serves to highlight both the individual and collective potential to empower a Basque-speaking nation.

The graphic identity aims to convey the very essence of empowerment in all of its fluid, vibrant and explosive glory.