Project title: A fresh start  |  Client: Kalitatea Foundation |  Date: 2012

We have been art-directing the annual report for Eusko Label products since 2007. The 2011 edition was special in that it needed to convey a transition in the company as they rebranded from Kalitatea to Hazi, itself an amalgamation of three separate institutions (Kalitatea, Itsasmendikoi and IKT). Given that agricultural crops are dependent on environmental and climatic changes, the design concept for this report is rooted in “a new cycle”.