Project title: A healthy language  |  Client: Osakidetza (Basque Health Service) |  Date: 2012

The Basque National Health Service, Osakidetza, required a unique identification system that clearly allowed both medics and patients to communicate in the Basque language (euskara). We created the corporate identity and applied it to a wide range of brand touchpoints, such as signage, uniforms and publicity material. The slogan that we developed is a play on words that declares “we feel healthier speaking in Basque”.