booksorientation

Top-down VS Bottom-up

By: Joseba Attard  |  Source: www.joseba.co.uk When I moved to the Basque Country from the UK to continue my work as a graphic designer, one of the things I noticed was that the text orientation on the spine of books differs between the two countries. In the UK (and the US), the generally accepted standard is to set the text from "top-to-bottom" whereas in most European countries, the tendency is the opposite (bottom-to-top). Which way is correct? Friends often mock me here saying that the English always do things "the wrong way around" - we drive on the 'wrong' side, our hot and cold taps are the 'wrong' way round, our meal times all over the place, even the way we write the date is put into question. However in this case I think that the UK designers have got a point. One of the main reasons for orientating text on a...

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Anbotopean lanean

Sutik – the force of the fire

Peru Magdalena and di-da art director Gotzon Garaizabal, have recently launched "SUTIK" (from the fire) under their pseudonym 2d1, a multidisciplinary artistic project. It is a return to their artistic roots, a journey that fans the flames and reignites the coals within. The magical Mt. Anboto set the stage for an explosion of art, sculpture, video, photography, gastronomy, and poetry, all connected with the theme of fire. On the 2d1 website, you can see a great video that documents the creative process, as well as photos and artworks from the SUTIK project that was presented on 28th November at the world-famous Etxebarri restaurant in Axpe. We hope you enjoy SUTIK....

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representation_reputation

Brand representation VS reputation

What is more important to a brand? Its representation or its reputation? A logo is the visual representation of a brand in its simplest form. But do logos accurately represent the brand? What exactly needs to be represented? Is a logo even necessary? Defining a brand Until recently, few designers used the term 'brand' to define their work. It was all about 'corporate identity', 'visual representation' and 'communication'. Today the word brand appears on the majority of portfolios and CVs as more and more people jump on the brandwagon(!). I would contest that it is impossible to "create" or "design" a brand, given that they are the sum-total of perceptions formed by an end-user. Of course, designers can contribute to helping to shape those perceptions, but when I hear people describing themselves as "brand designers", it tells me that they haven't really understood or given too much thought to what 'brand' actually is. The UK Design Council...

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